Unleashing Nomadic Cooling at the automotive
extravaganza, SEMA

The automotive world is a universe of innovation, creativity, and sheer passion.  For enthusiasts and industry professionals alike, there’s no better place to witness the cutting edge of automotive technology and design than the Specialty Equipment Market Association (SEMA) Show. Each year, this event transforms Las Vegas into a mecca for automotive enthusiasts, drawing people from all corners of the globe to witness the spectacle.  Join us on a virtual journey into the heart of SEMA, where the extraordinary becomes the norm.

As the date approaches, anticipation builds, and the buzz surrounding SEMA reaches a fever pitch.  The sheer scale of the event is mind-boggling, with over 1.2 million square feet of exhibit space showcasing every faucet of the automotive industry.  Manufacturers, custom builders, and aftermarket specialists prepare meticulously crafted displays, teasing the audience with glimpses of the automotive wonders that await.


Entering the SEMA show is like stepping into a realm where imagination knows no bounds.  The show floor is a vibrant tapestry of colors, shapes, and sounds, with the latest and greatest vehicles and aftermarket products on display.  From sleek supercars to rugged off-road beasts, the diversity of the automotive world is on full display.

One of the highlights of Day 1 is the New Product showcase, where industry giants unveil their latest innovations.  Among the groundbreaking technologies, Nomadic Cooling showed up with innovative cooling solutions and captured the attention of all those in attendance.  Nomadic Cooling showcased our cutting-edge cooling technology, providing a glimpse into the future of overland cooling systems.  The newest products showcased at SEMA were the X3 48V, X2 48V, D1 DC to DC Converter, A1 Awnings, and the S1 Split system!  The air is thick with excitement as attendees get hands-on experience with the products that will soon shape the automotive landscape.

SEMA isn’t just about machines: it’s also a hub for automotive celebrities, industry influencers, and renowned builders.  Our very own Van Genius, Mr. Jonathan Marc, was in attendance and shaking hands with all his fans. Day 2 is filled with autograph sessions, panel discussions, and opportunities to meet the faces behind the industry.  From famous race car drivers to legendary customizers, SEMA offers a chance to rub shoulders with the stars.

The heart of SEMA lies in the multitude of custom vehicles and products that grace the show floor.  Builders from around the world showcase their artistic prowess, transforming ordinary vehicles into rolling works of art. Nomadic Cooling was showing off our sleek, low profile air conditioners. Whether it’s a meticulously restored classic or a futuristic concept, each custom creation tells a unique story of passion and craftsmanship.


SEMA isn’t just a visual spectacle; it’s also a hub for education and networking.  Industry professionals and enthusiasts alike can attend seminars and workshops covering a range of topics, from the latest in automotive technology to business strategies for the aftermarket industry.  The opportunity to connect with like-minded individuals and forge new partnerships adds a valuable dimension to the SEMA experience.  It was great re-connecting with businesses we have longtime relationships with as well as making new connections.  This industry is amazing at supporting one another.

As the curtain fell on SEMA, the memories of this automotive extravaganza linger, leaving a lasting impression on all who were fortunate enough to be part of it.  The show is a testament to the boundless creativity and passion that drive the automotive industry forward.  Whether you are a gearhead, a business professional, or simply someone with a love for all things automotive, SEMA is an experience that transcends expectations, showcasing the very essence of what makes the automotive world so captivating.  Until next year, SEMA remains the beating heart of innovation in the automotive universe, a place where dreams become reality on four wheels.  And with Nomadic Cooling’s groundbreaking technology, the future of overlander cooling has never looked cooler!